Marketing Strategy
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Marketing Strategy

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Basic Section
Complete Online Store Information
Your online store is your virtual storefront. Having complete information allows customers to fully understand your products and services. Understanding your business philosophy makes it easier for customers to resonate with you, thereby attracting them to develop a desire to purchase. Just as your physical store needs decoration that matches your style, this is the most basic requirement.
Online Store Information Settings
Perfect Product Images and Descriptions
Exquisite products can attract customers' attention at first glance, thereby increasing their desire to purchase. The more detailed the product description, the easier it is for customers to make a purchase decision. It is impossible for a physical store to provide a detailed explanation of the functions and details of every product, which is actually a strength of online stores. At the same time, beautiful pictures and detailed product descriptions are more likely to attract customers to share, thus increasing the product's exposure.
YO+ Product Management
Support Online Ordering
Set up the product pick-up or delivery feature, and customers will be able to find your online store through the YoPoint applet and the lifestyle section of the Bank of China mobile banking app to make online purchases. This feature allows you to reach over a million users at any time, letting them discover your shop.
Pick-up and Delivery Settings
Quick Payment
Integrate online and offline payment gateways to achieve fast and accurate receipt of payments, avoiding operational losses.
Payment Gateway Settings
Traffic Attraction Section
YoPoint Advertising
Currently, the YoPoint applet and app have accumulated over 700,000 users, with more than 30,000 page views daily. Publishing advertisements increases exposure and enhances product sales opportunities.
Advertising Management
BigCut
Set up BigCut coupons, and customers can share your coupons through their social circles to participate in a group buying at a discounted price. The more they share, the more discounts they receive, thereby attracting more new customers to discover your products.
BigCut Management
YoEarn
Join YoEarn merchant, and customers can randomly receive a consumption red packet after each payment, which can be used for the next purchase. The YoEarn consumption red packets can be used across all participating YoEarn merchants, greatly enhancing the appeal of the red packets, creating a business circle effect, and generating a synergistic impact where the whole is greater than the sum of its parts. This attracts more new customers and also helps your shop to achieve a higher ranking position.
YoEarn Service Management
Promotion Coupon
Set up promotion coupons, leveraging the massive user base of YoPoint to help you share your products on major social platforms for distribution. You don't need to pay any upfront fees; real costs are incurred only after the related promotion coupons are sold and redeemed in-store, achieving precise marketing results.
Promotion Coupon Management
Consolidation Section
Official Accounts and Mini Programs
Open a WeChat official account and integrate a mini-program, allowing you to establish and maintain a long-term customer relationship marketing system. Your updates and new product introductions can reach your customer base, converting public domain traffic into your own private domain traffic.
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Membership Card and Stored Value Functions
Activate the membership feature and set up welcome gifts to attract customers to become your members. Through a points redemption program, encourage customers to make repeated purchases, leading to long-term and stable growth in sales volume. This is an outcome that any business would welcome. Additionally, you can enable a member prepayment function to accumulate funds, thereby gaining more high-quality loyal customers for long-term support, which greatly aids in stabilizing cash flow and business volume.
Membership Card Management
Management Section
Real-time Monitoring of System Backend, Make Decisions Anytime
You can stay informed about the management of your business in real-time by logging into the management backend and mobile management app, and adjust your marketing strategies at any time. The various reports available can provide sufficient basis for your decision-making.
Enter Merchant Backend